Q4 2026 LIVE PLAYWRIGHT DOM BENCHMARK • 55 VERIFIED SHOPIFY & DTC STORES
55-Store E-Commerce Benchmark: 75.3/100 Visual QA vs. 39.2/100 EU EAA & WCAG 2.2 AA
We audited 55 live Shopify Plus and DTC e-commerce stores across desktop (1440×900) and mobile (390×844) using headless Playwright DOM inspection. While most stores pass visual layout checks (75.3/100 average LaunchShield score), 87.3% (48 of 55) scored Grade F on EU European Accessibility Act (Directive 2019/882 / EN 301 549 v3.2.1) & WCAG 2.2 Level AA compliance.
Avg LaunchShield Visual QA
75.3/100
Desktop + Mobile Viewport Pass
Avg EU EAA / WCAG 2.2 Score
39.2/100
48 of 55 Stores Scored Grade F
Missing /accessibility Page
51 / 55
92.7% Missing EU Annex IV Notice
WCAG 4.5:1 Contrast Fails
1,041
18.9 Avg Contrast Fails / Store
Unlabeled Icon Controls
381
Cart/Search Buttons Missing ARIA
All 55 Audited Shopify & DTC Domains (Playwright DOM Inspection)
| # | Domain | Vertical | LaunchShield Visual QA | EU EAA / WCAG 2.2 AA | Contrast Fails | Empty Controls | Missing Alt | /accessibility Statement | Remediate |
|---|---|---|---|---|---|---|---|---|---|
| 1 | activefaithsports.com |
Shopify DTC (Outdoor & Fitness Gear) | 63/100 | 22/100 (Grade F) | 9 | 9 | 0 | Missing (-15 pts) | Grade & Fix → |
| 2 | ajkingbakery.com |
Shopify DTC (Food & Beverage) | 62/100 | 26/100 (Grade F) | 17 | 8 | 0 | Missing (-15 pts) | Grade & Fix → |
| 3 | absolutenutritiononline.com |
Shopify DTC (Health & Supplements) | 71/100 | 22/100 (Grade F) | 27 | 21 | 3 | Missing (-15 pts) | Grade & Fix → |
| 4 | africanmarketonline.com |
Shopify DTC (Health & Supplements) | 71/100 | 22/100 (Grade F) | 16 | 2 | 0 | Missing (-15 pts) | Grade & Fix → |
| 5 | abovecategory.com |
Shopify DTC (Pet Products) | 71/100 | 22/100 (Grade F) | 9 | 1 | 0 | Missing (-15 pts) | Grade & Fix → |
| 6 | abbotsshoes.com |
Shopify DTC (Apparel & Fashion) | 71/100 | 22/100 (Grade F) | 32 | 6 | 0 | Missing (-15 pts) | Grade & Fix → |
| 7 | actiivbrand.com |
Shopify DTC (Beauty & Skincare) | 71/100 | 22/100 (Grade F) | 7 | 0 | 4 | Missing (-15 pts) | Grade & Fix → |
| 8 | abacussportswearus.com |
Shopify DTC (Outdoor & Fitness Gear) | 71/100 | 22/100 (Grade F) | 148 | 5 | 72 | Missing (-15 pts) | Grade & Fix → |
| 9 | aceology.com |
Shopify DTC (Beauty & Skincare) | 71/100 | 22/100 (Grade F) | 33 | 5 | 3 | Missing (-15 pts) | Grade & Fix → |
| 10 | abrosshoes.com |
Shopify DTC (Outdoor & Fitness Gear) | 71/100 | 22/100 (Grade F) | 13 | 19 | 0 | Missing (-15 pts) | Grade & Fix → |
| 11 | aimilhealthcare.com |
Shopify DTC (Health & Supplements) | 71/100 | 24/100 (Grade F) | 6 | 4 | 24 | Missing (-15 pts) | Grade & Fix → |
| 12 | a11nsports.com |
Shopify DTC (Outdoor & Fitness Gear) | 71/100 | 26/100 (Grade F) | 9 | 11 | 0 | Missing (-15 pts) | Grade & Fix → |
| 13 | abelfragrance.com |
Shopify DTC (Beauty & Skincare) | 71/100 | 28/100 (Grade F) | 20 | 24 | 0 | Missing (-15 pts) | Grade & Fix → |
| 14 | aceindoorgolf.com |
Shopify DTC (Outdoor & Fitness Gear) | 70/100 | 30/100 (Grade F) | 15 | 14 | 0 | Missing (-15 pts) | Grade & Fix → |
| 15 | aliveherbals.com |
Shopify DTC (Health & Supplements) | 78/100 | 22/100 (Grade F) | 22 | 12 | 1 | Missing (-15 pts) | Grade & Fix → |
| 16 | acehomehk.com |
Shopify DTC (Home & Kitchen) | 78/100 | 22/100 (Grade F) | 53 | 31 | 33 | Missing (-15 pts) | Grade & Fix → |
| 17 | aachifoods.com |
Shopify DTC (Food & Beverage) | 71/100 | 32/100 (Grade F) | 8 | 4 | 0 | Missing (-15 pts) | Grade & Fix → |
| 18 | abcjewelry.com |
Shopify DTC (Apparel & Fashion) | 71/100 | 33/100 (Grade F) | 17 | 38 | 0 | Missing (-15 pts) | Grade & Fix → |
| 19 | acaiberryfoods.com |
Shopify DTC (Food & Beverage) | 71/100 | 33/100 (Grade F) | 25 | 6 | 0 | Missing (-15 pts) | Grade & Fix → |
| 20 | allinnutritionals.com |
Shopify DTC (Health & Supplements) | 74/100 | 33/100 (Grade F) | 65 | 14 | 0 | Missing (-15 pts) | Grade & Fix → |
| 21 | affordablepetlabs.com |
Shopify DTC (Pet Products) | 71/100 | 37/100 (Grade F) | 36 | 6 | 0 | Missing (-15 pts) | Grade & Fix → |
| 22 | abcasahome.com |
Shopify DTC (Home & Kitchen) | 71/100 | 37/100 (Grade F) | 6 | 9 | 0 | Missing (-15 pts) | Grade & Fix → |
| 23 | aadvikfoods.com |
Shopify DTC (Food & Beverage) | 71/100 | 37/100 (Grade F) | 14 | 17 | 0 | Missing (-15 pts) | Grade & Fix → |
| 24 | ahmadteausa.com |
Shopify DTC (Coffee & Roasters) | 78/100 | 30/100 (Grade F) | 0 | 14 | 14 | Yes (/accessibility) | Grade & Fix → |
| 25 | aaajewelryutah.com |
Shopify DTC (Apparel & Fashion) | 71/100 | 38/100 (Grade F) | 27 | 5 | 0 | Missing (-15 pts) | Grade & Fix → |
| 26 | alpacathreadz.com |
Shopify DTC (Pet Products) | 78/100 | 33/100 (Grade F) | 7 | 3 | 3 | Missing (-15 pts) | Grade & Fix → |
| 27 | acaciamart.com |
Shopify DTC (Food & Beverage) | 71/100 | 41/100 (Grade F) | 14 | 2 | 1 | Missing (-15 pts) | Grade & Fix → |
| 28 | aa1982.com |
Shopify DTC (Outdoor & Fitness Gear) | 71/100 | 42/100 (Grade F) | 1 | 17 | 0 | Missing (-15 pts) | Grade & Fix → |
| 29 | actbestbike.com |
Shopify DTC (Outdoor & Fitness Gear) | 92/100 | 22/100 (Grade F) | 32 | 7 | 23 | Missing (-15 pts) | Grade & Fix → |
| 30 | ahistatea.com |
Shopify DTC (Coffee & Roasters) | 92/100 | 22/100 (Grade F) | 48 | 14 | 0 | Missing (-15 pts) | Grade & Fix → |
| 31 | abragem.com |
Shopify DTC (Apparel & Fashion) | 71/100 | 46/100 (Grade F) | 17 | 0 | 1 | Missing (-15 pts) | Grade & Fix → |
| 32 | jameswniu.github.io |
SaaS / AI (batch2_show_hn) | 71/100 | 49/100 (Grade F) | 16 | 0 | 0 | Missing (-15 pts) | Grade & Fix → |
| 33 | accufixcosmetics.com |
Shopify DTC (Beauty & Skincare) | 71/100 | 49/100 (Grade F) | 13 | 0 | 0 | Missing (-15 pts) | Grade & Fix → |
| 34 | activebyteal.com |
Shopify DTC (Coffee & Roasters) | 71/100 | 49/100 (Grade F) | 0 | 17 | 2 | Missing (-15 pts) | Grade & Fix → |
| 35 | accentshomeandgifts.com |
Shopify DTC (Home & Kitchen) | 80/100 | 40/100 (Grade F) | 63 | 2 | 0 | Missing (-15 pts) | Grade & Fix → |
| 36 | acedecorbath.com |
Shopify DTC (Home & Kitchen) | 72/100 | 49/100 (Grade F) | 24 | 0 | 0 | Missing (-15 pts) | Grade & Fix → |
| 37 | aberdeenbike.com |
Shopify DTC (Outdoor & Fitness Gear) | 71/100 | 51/100 (Grade F) | 2 | 1 | 1 | Missing (-15 pts) | Grade & Fix → |
| 38 | alblancatelier.com |
Shopify DTC (Pet Products) | 92/100 | 30/100 (Grade F) | 36 | 3 | 0 | Missing (-15 pts) | Grade & Fix → |
| 39 | alethahealth.com |
Shopify DTC (Health & Supplements) | 90/100 | 34/100 (Grade F) | 15 | 7 | 1 | Missing (-15 pts) | Grade & Fix → |
| 40 | adoredbeast.com |
Shopify DTC (Beauty & Skincare) | 78/100 | 48/100 (Grade F) | 0 | 7 | 0 | Missing (-15 pts) | Grade & Fix → |
| 41 | abchome.com |
Shopify DTC (Pet Products) | 71/100 | 57/100 (Grade F) | 33 | 1 | 0 | Yes (/accessibility) | Grade & Fix → |
| 42 | adelnaturalcosmetics.com |
Shopify DTC (Beauty & Skincare) | 76/100 | 53/100 (Grade F) | 38 | 3 | 0 | Yes (/accessibility) | Grade & Fix → |
| 43 | aerialresupplycoffee.com |
Shopify DTC (Coffee & Roasters) | 61/100 | 68/100 (Grade D) | 0 | 0 | 0 | Missing (-15 pts) | Grade & Fix → |
| 44 | kat-assessment.com |
SaaS / AI (batch2_show_hn) | 71/100 | 60/100 (Grade D) | 2 | 0 | 0 | Missing (-15 pts) | Grade & Fix → |
| 45 | africandreamfoods.com |
Shopify DTC (Food & Beverage) | 88/100 | 43/100 (Grade F) | 0 | 3 | 0 | Missing (-15 pts) | Grade & Fix → |
| 46 | agrifeedpetsupply.com |
Shopify DTC (Pet Products) | 71/100 | 61/100 (Grade D) | 18 | 0 | 0 | Yes (/accessibility) | Grade & Fix → |
| 47 | aajewelry.com |
Shopify DTC (Apparel & Fashion) | 71/100 | 63/100 (Grade D) | 1 | 0 | 0 | Missing (-15 pts) | Grade & Fix → |
| 48 | adriananicholecosmetics.com |
Shopify DTC (Beauty & Skincare) | 78/100 | 58/100 (Grade F) | 0 | 4 | 0 | Missing (-15 pts) | Grade & Fix → |
| 49 | aclosetfullofdresses.com |
Shopify DTC (Apparel & Fashion) | 92/100 | 45/100 (Grade F) | 2 | 2 | 1 | Missing (-15 pts) | Grade & Fix → |
| 50 | alaskafreshseafood.com |
Shopify DTC (Food & Beverage) | 82/100 | 55/100 (Grade F) | 5 | 0 | 0 | Missing (-15 pts) | Grade & Fix → |
| 51 | achate.com |
Shopify DTC (Apparel & Fashion) | 82/100 | 57/100 (Grade F) | 2 | 0 | 0 | Missing (-15 pts) | Grade & Fix → |
| 52 | acostashome.com |
Shopify DTC (Home & Kitchen) | 92/100 | 48/100 (Grade F) | 3 | 3 | 0 | Missing (-15 pts) | Grade & Fix → |
| 53 | airdogusa.com |
Shopify DTC (Pet Products) | 92/100 | 56/100 (Grade F) | 15 | 0 | 0 | Missing (-15 pts) | Grade & Fix → |
| 54 | abdeenhomecenter.com |
Shopify DTC (Home & Kitchen) | 79/100 | 71/100 (Grade C) | 0 | 0 | 0 | Missing (-15 pts) | Grade & Fix → |
| 55 | actualcoffee.com |
Shopify DTC (Coffee & Roasters) | 85/100 | 71/100 (Grade C) | 0 | 0 | 0 | Missing (-15 pts) | Grade & Fix → |